National Multiple Listing, Inc. Debbie Wittneben, NML Blogger

Debbie Wittneben

06-18-2008

Marketing in Today’s Economic Climate

Are you positioning yourself to be in the lead when the current economic climate changes?

When economic times are difficult often the first cut in business expenses is in the marketing budget. Ironically, those who come out of slow economic times in the best business position are those who have maintained their marketing strategy with a few timely considerations.

Marketing, very simply, is communication with your current client base and your potential client base. Essential aspects of this communication are consistency and regularity. Developing a plan that you are able to maintain on a regular basis to stay in touch with your client base is essential if you are to be most successful with your marketing. This is true in all economic climates and absolutely essential if you intend to be the front runner in your field when the current economic climate is corrected.

Prepare now to be in the best business position tomorrow. First, evaluate your print collateral. (Print Collateral: printed materials that support or reinforce your business, advertising, and direct marketing efforts.) While many are cutting back, a better strategy is to bring yours up to an even higher standard. Quality is always noticed. Those who short change themselves in down economies have a longer way back when the economy shifts.

Second, take a look at the direct mail component of your marketing plan. Yes, many are cutting back in this area, too. So it stands to reason a better strategy would be to get your information into your potential clients’ hands consistently and regularly at a time when you will be even more noticed.

Third, consider what you want to invest in your future business. Don’t throw the budget out in this difficult time; just reset your limit if necessary. The old adage is still true; it does take money to make money. But it doesn’t hurt to make your investment go as far as it can.

So let’s get a marketing consultant to help set up your plan, quality print collateral that will fit into your budget, and a direct mail plan in place that is affordable and can be executed easily and timely to keep you in the forefront of your field. Let’s get you connected to NML and make this happen.

NML offers complimentary services to assist you in developing your marketing plans and materials. Just email your request today.

11-03-2006

Can Membership in National Multiple Listing benefit your South Florida Commercial Real Estate Business? YES IT CAN!

Whether you have property to market or are looking for a specific property for a client NML can benefit you. Join today and begin receiving packages of current listings, in the form of custom printed brochures and postcards, delivered neatly to your doorstep. NML packages contain ONLY current listings submitted by our members. No other vendor advertising is included – just current listings.

Did I mention that our members get to place their current listings in our package for FREE? Well, it’s true – just purchase the printing of the brochures or postcards from NML, pay the annual membership fee and the distribution in our package is FREE. Have you checked the price to address and mail a marketing piece lately? We’re sure you’ll see that NML is a bargain!

Consider who is receiving our packages — first our members who pay the annual fee to get the listings. Our members are 99% commercial real estate agents actively looking for properties or marketing their own. There is no better mailing list than other commercial agents who are paying to receive it. That is direct mail at its best. Secondly we mail non—member commercial real estate professionals on a rotating basis. We mail 600 commercial real estate professionals in Miami / Hollywood, 600 in Fort Lauderdale / Pompano / Boca Raton, and 600 in Palm Beach / Martin / St. Lucie Counties. Mail all 3 areas, 1800 packages and we call it the Gold Coast Special. Check Services on our website and select Membership, then Distribution and you can see all the options for package distribution.

If your property owner is willing to pay for custom brochures and/or postcards to market their property, this is where NML really gives you a bang for your buck! If you purchase the brochures or postcards from NML you can save the cost of purchasing a mailing list, save the cost of purchasing envelopes and having those printed, save the cost of having the envelopes or postcards addressed, and save the POSTAGE. Your property owner pays for the printing and your only cost is the $250 yearly membership fee. It’s a once a year fee regardless of how many brochures or postcards you have distributed in our packages.

We are family owned and operated and have been serving the needs of real estate agents since 1960. Our 42,000 sq. ft. printing plant in Fort Lauderdale, Florida is state—of—the—art and you are welcome to drop by for a guided tour.

Membership is just one of the services we provide to the real estate profession. Please call me with any questions you might have about membership or any of the other services we provide. 1—800—327—5770

Debbie

12-11-2007

COMMLINK IS NML’S NEWEST MEMBERSHIP BENEFIT — BROADCAST EMAILING OF CURRENT LISTINGS

Members of NML are thrilled with our new program, COMMLINK, which allows them to have their latest brochures or postcards emailed to 6000+ commercial real estate agents while distribution packages are still being assembled. Now getting more exposure for your listings is easy, inexpensive and FAST. The maximum price per listing is $50 and the price goes down based on the quantity of printed pieces you order. Our email list is growing as active commercial agents add their addresses daily.

COMMLINK is FREE to recieve — anyone interested in receiving current listings by email can sign up on our website. Emails have actual copies of member’s brochures or postcards embedded in them. There is no need to open attachments — the brochure or postcard is visible just by selecting the email from your inbox.

Members should sign up for COMMLINK on our website to insure they will receive all emails as NML does not necessarily have all agent’s email addresses. We know this is working since prospects interested in particular properties have contacted NML for information on properties they received by email. We of course forwarded all inquiries directly to the listing agents and have since tweeked the emails to insure prospects contact listing agents directly.